Ford has confirmed it will discontinue next year’s best-selling Fiesta, as well as next year’s Galaxy and S-Max. Instead, Ford will introduce four new electric vehicles that will go on sale in Europe in 2024.
Ford has confirmed that production of the iconic supermini will end next summer. MPV Galaxy and S-Max will also be cancelled from April 2023.
Ford is expected to focus on electric cars and SUVs, with models like the electric Mustang Mach-E and crossover Puma being the mainstay of the manufacturer’s lineup.
The brand will launch three new electric vehicles and four electric commercial vehicles in Europe in 2024.
The Fiesta debuted in 1976 and quickly became a must-have for British drivers. It has become the standard choice for new drivers over the years, offering 3- and 5-door body styles, as well as a pickup and later the pseudo-SUV Active.
As recently as 2020, Ford is touting the fact that the Fiesta has been Britain’s best-selling car for 11 consecutive years. However, with production scheduled to end next summer, new examples of the model could disappear from showrooms entirely by the end of 2023.
It’s notoriously difficult for manufacturers to profit from small cars, which don’t cost much less to develop than heavier, more expensive cars. Marketing costs and getting factories ready for production involve similar expenses, regardless of the size of the car.
Strict EU rules on vehicle emissions could also have an impact on Ford’s reported decision: While small, light vehicles like the Fiesta tend to emit less CO2 than larger, heavier vehicles, automakers are allowed to offset the average record-based average CO2 emissions and weight of vehicles sold, the legislation does nothing for smaller and lighter vehicles.
The global shortage of semiconductor chips has also almost universally affected the strategies of automakers: As vital computer chips become harder to come by, manufacturers are prioritizing cars with higher profit margins over those with less attractive business cases.
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