British drivers reluctant to switch to lesser-known Electric Vehicles., Electric Vehicle News Bitesize
British drivers reluctant to switch to lesser-known Electric Vehicles., Electric Vehicle News Bitesize

British drivers are reluctant to switch to lesser-known Electric Vehicle brands. Subscribe to Electric Vehicle News Bitesize Podcast for FREE!

British drivers are reluctant to switch to some lesser-known electric car makers, preferring to stick with established carmakers, new data shows.

It was found that less than 10% of buyers in the market today approve of new Electric Vehicle manufacturers such as Fisker, Nio and Lynk & Co. These brands will enter the UK market in the coming years, and demand for electric vehicles continues to grow.

The study found that 56% of people had never heard of the following brands: Faraday Future, Fisker, Lucid, Lynk & Co, Nio, Polestar, Rivian or Wuling Hongguang Mini.

Polestar was the best-known brand with 41 percent of respondents, followed by U.S. electric vehicle maker Rivian with 10 percent and Fisker with 9 percent.

Rivian has gained popularity in the U.S. in recent months with its R1T electric pickup, which has a range of up to 400 miles and can go from zero to 60 mph in just 3 seconds.

It has also been in talks with the UK government over a potential car factory in the country.

Fisker plans to launch its Ocean One in the UK soon, and the brand offers a luxury SUV with pre-orders priced at £34,990.

Survey participants were less familiar with other brands, with less than 8% identifying Nio, Lucid, Faraday Future, Lynk & Co and Wuling Hongguang Mini.

Steve Huntingford, editor, What Car?, said: “The influx of new electric vehicle brands is positive for the industry, giving buyers a wider choice of models, and challenging existing manufacturers, which should increase the rate of technological development.

“Brand awareness will, however, be a key challenge for many.”

The survey also found that 63 percent of British drivers were as interested in buying an electric vehicle from a legacy brand like Ford as they were buying a newer brand like NIO.

About a third said they would rather buy an Electric Vehicle from a legacy OEM than a new one.

That’s because Chinese electric car maker BYD has surpassed Tesla in global Electric Vehicle sales.

The Warren Buffett-backed maker overtook Elon Musk’s Tesla to become the world’s largest electric car maker by revenue.

Some say it’s a clear sign of China’s growing dominance in electric vehicles.

Shenzhen-based BYD sold 641,000 vehicles in the first six months of this year, up more than 300 percent from the same period last year, according to the company.

That’s in stark contrast to the 564,000 vehicles sold by Tesla, which blamed supply chain and sales disruptions in China for its tough second quarter as the company’s operations were hurt by coronavirus lockdowns and travel restrictions.

BYD, which is partly owned by Buffett’s Berkshire Hathaway, has overtaken South Korea’s LG to become the world’s second-largest maker of electric vehicle batteries.

According to Statista, there are 1.15 million public charging stations for electric vehicles in China.

This is 65% of all public charging stations worldwide.

Among them, there are 677,000 ordinary charging stations and 470,000 fast charging stations.

The U.S. ranks second, with just 113,527 charging stations, only 19 percent of which are fast-charging.

That’s surprising given Tesla’s dominance as America’s most popular electric car maker.

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British drivers reluctant to switch to lesser-known Electric Vehicles., Electric Vehicle News Bitesize
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