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Many drivers are unaware that current Electric Vehicles meet their budget and range requirements.

Electric vehicle ownership needs to diversify, and the power and range of the latest models need to be communicated more effectively, a new report says.

Research in the inaugural issue of Autovia Insights Quarterly (aiQ) shows that electric vehicles are mostly owned by older, wealthier men. However, this is not the case, as the study also shows that many motorists are unaware that the latest Electric Vehicles on the market already meet their budget, performance and range requirements.

People who already own an Electric Vehicle are the least likely to switch fuel types the next time they buy a new car, suggesting that people who have tried an Electric Vehicle are satisfied with the Electric Vehicle. These Electric Vehicle owners are also the most likely to buy a car entirely online.

The aiQ report also noted that while 83% of current petrol or diesel owners did not consider Electric Vehicles when purchasing their current car, most Electric Vehicles provided more range in a week than the average driver needs.

aiQ is published by Autovia – the parent company of Auto Express and the UK’s largest automotive media company. This quarter, the platform highlights unique data on Electric Vehicle ownership trends to highlight key challenges and opportunities for the market, which has been impacted by supply shortages related to parts availability in the post-Covid era, as well as by the cost of living crisis.

The first version of aiQ shows that automakers are massively expanding model choices and making rapid progress in key areas such as range on a single charge, while many car customers remain reluctant to adopt Electric Vehicles.

A future version of aiQ will publish the results of the Driver Power survey, which revealed the detailed thoughts and opinions of around 60,000 drivers each year. The first report can be downloaded for free from aiq.autovia.co.uk.

Steve Fowler, editor-in-chief of Autovia, said: “We’ve launched aiQ – Autovia Insights Quarterly – because this unique moment in Britain’s transition to electric driving demands the clearest possible picture and the greatest amount of insight for the industry, policy makers and car buyers alike.

Issue 1 sets the scene for a raft of unique future insights, to be published regularly, as we help our audiences and industry partners to meet the challenges and maximise the opportunities that electrification by the end of the decade presents.”

Production at Tesla’s Shanghai plant is expected to fall by more than a third this quarter compared to the first three months of the year, as China’s zero-coronavirus lockdown caused production disruptions to be worse than Elon Musk had predicted.

The U.S. automaker aims to produce more than 71,000 vehicles at its Shanghai plant in June, based on in-house production.

Adding to the 44,301 produced in April and May, there were about 115,300 in the second quarter, according to the China Passenger Car Association (CPCA).

In the first three months of this year, Tesla Shanghai produced 178,887 vehicles, according to the CPCA.

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More people need to realize that electric vehicles are for them.
Subscribe to Electric Vehicle News Bitesize Podcast for FREE!