Alfa Romeo will release an electric car with its own NFT certificate.
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The NFT market has boomed recently and is expected to be worth over $35 billion in 2022.
Based on blockchain technology, NFTs will prove ownership at the time of purchase and evolve over their lifetime.
Alfa Romeo has launched the 2023 Tonale – the first car with its own NFT digital certificate.
Italian luxury automaker Alfa Romeo has launched the world’s first car with its own non-fungible token.
Alfa Romeo’s parent company, Stellantis, said the certificate will be uniquely linked and will certify the car at the time of purchase and evolve to represent its use throughout the car’s life cycle.
Based on blockchain technology, NFTs can register vehicle data to generate a confidential and indestructible record of the vehicle’s lifespan, according to the luxury automaker’s website.
The 2023 Alfa Romeo Tonale is the most technologically advanced Alfa Romeo ever.
The past year has seen a surge in interest and investment in the NFT market. It is expected to be worth more than $35 billion in 2022 and more than $80 billion by 2025, according to research by Jeffries reported by CoinDesk. NFTs are unique digital tokens that represent assets such as a piece of audio, video or even artwork and virtual real estate.
Tonale is a fully connected car with state-of-the-art technology, software and interfaces.
Alfa Romeo – A brief history. The saga began in 1910, when Cavalier Ugo Stella bought a stake in Societa Italiana Automobili Darraq, the Italian factory of a French automaker. Cars were produced in Naples, but the factory was later moved to Portela, near the city of Milan. By 1915, the factory was renamed ALFA, short for Anonima Lombarda Fabbrica Automobili, which means Lombard Automobile Factory, and the surname of the entrepreneur who controlled the company, Nicola Romeo.
Many talented Alfa Romeo designers have influenced the way other automakers design their products. It started with Sergio Pininfarina, who designed the first production vehicle, the 1955 Giulietta Spider. Others include Elio Zagato, who designed the racing version of the Giulietta, Giulietta SZ, who won two FIA SportsCar Championships for the 1.3 class, and Franco Scaglione, who created the legendary and beautiful Alfa Romeo 33 Stradale. Let’s not forget Nuccio Bertone, who created the unique and groundbreaking design of the 1968 Alfa Romeo Carabo.
The Alfa Romeo brand not only has legendary designers, but also a long-established racing team. Notable drivers include Enzo Ferrari, Ugo Sivocci, Antonio Ascari and Juan Manuel Fangio. Ferrari (later founding Auto Avio Costruzioni, ACC) brought in a new chief designer, Vittorio Jano. This chief designer changed the way ordinary cars are powered. Jano developed small 4, 6 and 8 cylinder engines inspired by the P2 Grand Prix engine. The innovation will become an Alfa Romeo trademark; the engine is made of a lightweight alloy with a semi-circular chamber with a centrally placed spark plug, two exhaust valves and two camshafts.
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